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Math Tools Chapters 5-8
Polls and Surveys
Polls and surveys are extremely important, because they capture the sentiment of a journalist’s research on a topic or number of topics. They are used by everyone from political candidates to marketing firms to news rooms, so being able to translate them to the audience is crucial for any journalist. The book defines a poll as an estimate of public opinion on a single topic or issue based on representative samples of a population, while surveys are the same, but center around multiple topics or issues.
